Facebook Ads Manager is the place you’ll go to make marketing campaigns for Facebook and handle them once they are launched. If you need to make a campaign and market on Facebook, this is the place you’ll go. If you go to the Course Detail on How to use Facebook Ads Manager wisely, you could do several different functions: Create new ads and manage existing campaigns. Learn how to create effective advertisements that will catch your customers’ eyes and ears.
To begin, open the Facebook Ads Manager main menu. You’ll find it at the bottom of the page. Once you’re there, click “create a campaign” at the bottom of the page. A drop-down menu will appear with an image of your company logo. Click on that. Then fill in all the required information about your business.
The first thing you’ll want to do is choose a design for your static ads using the drop-down menu. You’ll have two choices; one is the static design which will remain the same on every page, and the second one is the dynamic ads option that changes its appearance depending on the status of your campaign. Both of these options have a lot of benefits. In fact, both have been designed to help you run more efficient and effective campaigns.
After you’ve made your selection, click “Create an advertisement” on the main menu. If you’d like to customize your ads, here’s where you’ll go. Go to the section where you’ll specify what type of image to use for your ads and where you’d like your text to appear. You can also set a color for your ad and size for your pixel. These things are done by clicking on the appropriate icon next to each category on the main menu.
Next, go to the section where you’ll learn how to target your audience. These are the advanced targeting option, where you’ll choose the audience that will be targeted with your ads. The targeting options are broken down into two main categories; demographic targeting and geographical targeting. For your first campaign, let’s go with the former and make sure to use a custom audience for your static ads. This way, Facebook Ads Manager will generate an even more specific targeting profile that will be more effective at targeting your audience.
If you would like to kick it up a notch and go with the real-time dynamic ads option, then the ad campaign will pick this up right away. Here, you’ll see a carousel where you can choose your audience. You can then input specific information such as a name, email address, or phone number. If your ads are for a particular product, brand, or service, you can also specify which items you’d like to include in your ads. When creating your ad campaign, you’ll notice that Facebook Ads Manager will automatically create lead ads that fit your demographic data as defined by the targeting options in your ad campaign.
The last option in the ad format section is the campaign parameters section. This is where you enter specific information about your ads and how often you want them to be updated. The number of times you wish to run your ads, the specific title and description for each one, and other parameters are all here. It’s important to note that Facebook Ads Manager will automatically update your campaign whenever there is a change in the target audience or the ad format. This ensures that your ads are always fresh and targeting your ideal audience constantly.
After setting up your ad campaign, you’ll see that you have the option to manage it through a detailed list of campaign objectives and actions. One action that you have control over is the “lift link description” action. With this, you can specify how you would like to optimize each of your ads according to its relevance and placement on your site’s different pages. With this, you’ll be able to maximize the potential of your catalog sales and really make an impact on your Facebook page.